Etiqueta: Product Manager
Carolina Herrera trae la “Alegría de vivir” y el paraíso junto a la playa en una animación de verano inspirada en la pasarela resort de 2024 «Herrera Cabana».
Mi labor como Product Manager consistió en la dirección y gestión del proyecto en todas sus areas. Desde el departamento de Marketing Internacional creamos el concepto y la estrategia, dirigimos la creación de assets y cordinamos los distintos departamentos como comunicación, customer experience, e-tailing, retail, etc para crear una animación veraniega al rededor del mundo.
«The world of Carolina Herrera is perpetual spring. The sky is always clean blue with wisps of white clouds. The grass is explosive green. The flowers have just opened. Herrera is the decision, the conscious choice, to acknowledge and celebrate the beautiful in life.»
Wes Gordon
Utilizamos el icónico estampado de polka dots para crear una campaña alineada a los códigos de la moda Herrera, unificando todos los elementos visuales a través del mismo recurso gráfico. Con el objetivo era generar un mayor deseo de marca en una comunicación que capitalizara en los icónicos productos de fragancias y make-up de Carolina Herrera.
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La Bomba is Carolina Herrera’s most ambitious fragrance since Good Girl, launched in 2025. This three-year endeavor saw me serve as Product Manager on the international marketing team, at the very heart of the project. We believe it is one of the most transformative launches in the brand’s history. More than a perfume, La Bomba is a celebration of boldness, freedom, and expressive beauty.
Carolina Herrera celebra para el día de la madre el arte de la maternidad.
